Study programme

Underneath you will  find the structure of the study programme and short descriptions of the courses of the minor Latin American Business Studies.

Structure of the study programme:

A 7.5EC
International Marketing and International Law Finance
B 7.5 EC Project: Design a business plan on how to expand a European business to Latin America or vice versa.
C 7.5 EC Introduction to Latin America:
Business, Culture and Society
D 5 EC Spanish for beginners or Spanish for advanced


Course descriptions:

A: International Marketing
The course International marketing is linked to the international marketing process. Five main management decisions are connected with this process: whether to internationalize, deciding which markets to enter, deciding how to enter the foreign market, designing the international marketing program and implementing and coordinating the international marketing program. This course is linked to an international project for a real client related to Latin America. The professional product is a written international businessplan.

International Law
In this course you will not only be introduced to the many law aspects of doing business in an international perspective. Law knowledge in general and specific law items related to a project will be both the main issues. The project is a real time international project for a real time client related to Latin America. In the project there will be a partial integration between international research and marketing and international law. Previously acquired knowledge of (international) law is not needed for this course and project.

Students acquire insight into the financial aspects of international trade. Topics include currency risks, international fund transfer & banking, cost of logistics and distribution, pricing and making a financial plan in a spreadsheet including statement of income, statement of cash flow and financial ratios.

Market Research
The course International Research is linked to the international decision-making process within the firm. In each international marketing decision phase there is specific information needed. Topics are primary and secondary data, qualitative and quantitative research, research designs, sampling techniques, data collecting methods, data analysis and reporting. The next step is setting up an international Marketing Information System (MIS). This course is linked to an international project for a real client related to Latin America. The professional product is a written international businessplan

B: Project
The project is about getting a clear understanding on Latin American or European markets, combining theory and practice and getting hands on experience in communication with Latin American partners. The purpose is to create a business plan for an organization seeking to expand its business to the Latin American or European region.

In groups students are going to deal with a real live project of a company looking for business opportunities in Latin America or from Latin America to Europe. First a plan of approach has to be delivered based on which after approval by client and teacher, the students will analyze the business of the client and relate this to the market. After that, based upon research, findings and analysis they will formulate an entry strategy per group.

A presentation of advances of the project and a feedback session will take place in the area of study. The final strategy is then presented to the client, if possible a winner is chosen and all groups will receive grade for the plan.

C: Introduction to Latin America; culture, business culture, history& politics.
In this course you will be introduced to the many aspects of Latin America’s layered society. You will be challenged to learn as much as you can about Latin America’s culture, the culture of doing business with Latin America as well as to obtain insight into the general social and economical development of the Latin American subcontinent. The influence of cultural differences on the succes or failure of international business relationships is extensive and profound knowledge of cultural aspects will strengthen your position on the market.
The course consists of 10 formal lectures, 3 to 4 guestlectures and several field trips. Part of the study trip is related to the contents of this course.

D: Spanish for beginners or Spanish for advanced.